Coverart for item
The Resource The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston

The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston

Label
The merchants of cool
Title
The merchants of cool
Statement of responsibility
produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Title variation
Frontline
Title variation remainder
the merchants of cool
Contributor
Subject
Genre
Language
eng
Summary
"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated $300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America."--Http://www.pbs.org/wgbh/pages/frontline
Member of
Cataloging source
IOK
Characteristic
videorecording
http://bibfra.me/vocab/lite/collectionName
Frontline (Television program)
Credits note
Producer and director, Neil Docherty
Dewey number
302.23084
Language note
Closed-captioned
LC call number
HQ796
LC item number
.M425 2001
PerformerNote
Correspondent, Douglas Rushkoff
http://library.link/vocab/relatedWorkOrContributorName
  • Goodman, Barak
  • Rushkoff, Douglas
  • 10/20 Productions
  • WGBH Educational Foundation
  • WGBH (Television station : Boston, Mass.)
  • PBS Video
Runtime
56
Series statement
Frontline
http://library.link/vocab/subjectName
  • Teenage consumers
  • Advertising and youth
  • Mass media and teenagers
  • Marketing
  • Marketing
  • Popular culture
  • Advertising and youth
  • Marketing
  • Marketing
  • Mass media and teenagers
  • Popular culture
  • Teenage consumers
  • United States
Target audience
adult
Technique
live action
Label
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Instantiates
Publication
Copyright
Note
Originally broadcast as a segment of the television program: Frontline
Carrier category
videocassette
Carrier category code
vf
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
1/2 in.
Dimensions
1/2 in.
Extent
1 videocassette (56 min.)
Isbn
9780793690558
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videotape
Other physical details
sound, color
Publisher number
FROL-1909
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System control number
ocm46517098
System details
VHS
Video recording format
VHS (1/2 in., videocassette)
Label
The merchants of cool, produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston
Publication
Copyright
Note
Originally broadcast as a segment of the television program: Frontline
Carrier category
videocassette
Carrier category code
vf
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
unknown
Content category
two-dimensional moving image
Content type code
tdi
Content type MARC source
rdacontent
Dimensions
1/2 in.
Dimensions
1/2 in.
Extent
1 videocassette (56 min.)
Isbn
9780793690558
Media category
video
Media MARC source
rdamedia
Media type code
v
Medium for sound
videotape
Other physical details
sound, color
Publisher number
FROL-1909
Sound on medium or separate
sound on medium
Specific material designation
videocassette
System control number
ocm46517098
System details
VHS
Video recording format
VHS (1/2 in., videocassette)

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